Xbox has been competing with PlayStation and, to a lesser extent, Nintendo, for a long time now. While each company has had its ups and downs over the past few decades, the recent generation of consoles has left much to be desired, with Xbox especially falling behind in the ever-present yet certainly less relevant console wars. Of course, it is rarely useful to pitch each company against one another, especially as brand loyalty is a nonsensical idea. However, if comparison comes with the advantage of bettering each other, then it is absolutely valid.

https://screenrant.com/xbox-developer-direct-better-nintendo-direct-playstation-op-ed/