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‘Wicked’ Hits Record $70M in First-Week Premium VOD Sales


Universal has revealed the impressive sales on Jon M. Chu’s Wicked premium video-on-demand release. The movie-musical earned more than $70 million in the U.S. and Canada in its first week available to watch at home, per The Hollywood Reporter.

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The film, which stars Cynthia Erivo and Ariana Grande as Elphaba and Glinda, respectively, generated more than $26 million on Dec. 31, its first day of premium VOD release. Both numbers mark the biggest first day and biggest first week for a Universal film for PVOD, surpassing previous record-holder The Super Mario Bros. Movie, which earned $44 million in its first week.


The film is still available to buy or rent on Amazon Prime and Apple TV, respectively, for $29.99 or $19.99, respectively. 


Over in the box office, Wicked is still going strong. As of Jan. 5, it has grossed $681.3 million worldwide in theaters since its release on Nov. 22, breezing through Mamma Mia!‘s $611.5 million to become the top-grossing film based on a Broadway musical.


The film had a big night at the 2025 Golden Globes earlier this month, where it took home the award for cinematic and box office achievement. Its sequel, Wicked: For Good, hits theaters Nov. 21, 2025.

https://www.billboard.com/culture/tv-film/wicked-hits-record-first-week-premium-vod-sales-1235873535/


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