Warner Music Group adds another YouTube veteran to its executive leadership team with the hiring of Ariel Bardin as the label’s first president of technology. In his new position, Bardin will head tech and data teams tasked with creating new systems and products to “support the next phase of WMG’s global growth,” the company said on Tuesday (Feb. 7).

The New York-based Bardin will report to his former Google colleague Robert Kyncl, who officially became CEO of WMG on Feb. 1 following the departure of longtime chief Stephen Cooper.

“Ariel understands how technology can serve creativity to have real, long-lasting cultural and commercial impact,” Kyncyl said. “He has a tremendous appreciation for artistry, deep technical expertise, and a proven track record in execution at the highest level. We’re fortunate to welcome him to our team.”

Bardin spent 16 years at Google, where as vp of product management he helped build, launch and grow some of the company’s household-name products, including Google AdWords and Google Payments. For YouTube, he is credited with leading teams working on various creator-centric products as well as its Content ID system, which finds and monetizes user-uploaded videos for rights owners. In the fall of 2021, Bardin joined software company Celonis as its chief product officer.

“I had the pleasure of working with Robert during our time together at Google, where I especially enjoyed our work empowering and equipping YouTube creators,” Bardin said. “WMG is entering an exciting new era under his leadership, and I’m looking forward to joining him and the rest of the company on a mission to provide the highest level of service to the company’s artists, songwriters, and teams.”

The appointment of a newly created president role arrives two days before WMG will announce financial results for its first quarter — along with its first earnings call with Kyncyl at the helm.