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Break out your wallet, Walmart’s No Boundaries relaunch is here. The clothing brand relaunched in Walmart stores and online on Tuesday (July 16).
The retail giant hired a design team, for the first time ever, to relaunch the brand which was designed with Gen Z in mind and features 130 pieces including tank tops, shirts, skirts, pants, shorts, shoes, two-piece sets, bags, jewelry and more available in sizes XXS to 5X in young women’s and XS to 3X in young men’s.
The brand refresh includes modernized style and silhouettes such as baggy fit jeans, cropped tees, drop shoulders, and oversized sweat sets. And most of the collection is priced under $15, which means that you won’t have to wait for them to go on sale to shop affordable styles.
Additionally, No Boundaries features the “world’s first plant-based bra pad” made from 75 percent sugarcane. The eco-friendly padding is featured in some of Walmart’s No Boundaries bra styles including padded and T-shirt bras.
“Refreshing our private brand portfolio is critical to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but the next generation of Walmart shoppers,” Jen Jackson Brown, senior vice president of Walmart U.S. fashion brands said in a statement. “There’s a huge opportunity for Walmart to reach a Gen Z customer with a brand that has both incredible style and unbelievable prices. We have 145 million U.S. customers shopping with us in stores and online each week, and the new No Boundaries brand is designed and marketed with intention to reach this young adult audience by focusing on fit, quality, style and fabrics that resonate with them.”
No Boundaries is one of Walmart’s largest and most popular brands.
See below for a list of 12 items to shop from the collection.
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