Travis Kelce knows exactly how this works. After 100% more people cared about football this weekend thanks to Taylor Swift showing up to cheer on the Kansas City Chiefs (and, of course, Kelce) on Sunday, the KC star teased that he might spill the beans on whether, as rumored, he’s the man in Tay’s life the on this week’s episode of his New Heights podcast with brother and fellow NFL player Jason Kelce.

Or not. Because as of Wednesday morning (Sept. 27) there were only 21 seconds of the pod to pore over like the Zapruder film until the full episode drops later in the day. “We’ve been avoiding this subject out of respect for your personal life – now we’ve got to talk about it,” older brother Jason teased.

“My personal life that is not so personal,” Travis joked about the intense scrutiny he’s been under since Swift donned the red and white and whooped it up in a skybox next to the Kelce’s mom, Donna. “I did this to myself Jason, I know this,” he added.

And though two-time Super Bowl winner and eight-time Pro Bowler Travis has plenty to brag about on the field, Jason knew exactly how to ding his little bro where it hurts. “Well Trav, how does it feel that Taylor Swift has finally put you on the map?” he asked.

Though neither Kelce nor Swift have publicly commented on rumors that they are dating, the singer’s presence at Sunday’s game has revved up a titanic hype machine, with breathless coverage from the sports press, mainstream media and even typically taciturn New England Patriots coach Bill Belichick to crack a joke about the reported romance.

“Travis Kelce has had a lot of big catches in his career — this would be the biggest,” he joked on The Greg Hill Show when asked about the new NFL “power couple.” In addition to getting her LFG on at the game, Swift was later seen leaving Arrowhead Stadium with Kelce, driving off in his convertible.

Kelce revealed in July that he went to Swift’s Eras Tour date at Arrowhead earlier this summer and tried unsuccessfully to slip her a friendship bracelet with his phone number on it. Not long afterwards, rumors emerged that the two were seeing each other, with brother Philadelphia Eagles center Jason jokingly last week in an interview that the dating rumors were “one hundred percent true.”

Watch the New Heights teaser below; the full episode is slated to drop at 9:30 a.m. ET