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Taylor Swift is giving a whole new meaning to the fake freckle trend as she switched the traditional freckle pen for a glitter patch. Paired with her classic red lip, the 34-year-old showed off glitter freckles while making an appearance at the Kansas City Chiefs game against New Orleans Saints on Monday (Oct. 7) to cheer on her boyfriend, Travis Kelce.
The source behind the $16 glitter freckles is Fazit, a female-founded small business run by Nina LaBruna and Swiftie Aliett Buttelman, who has gone viral for her heartwarming response to the “Fortnight” singer wearing her fake freckles. In a TikTok that has gained more than 6 million views, Buttelman can be seen crying after discovering that the Billboard Hot 100 chart-topper was wearing her beauty product.
Coupled with the newfound viral fame, the small business’ sales have skyrocketed as fans clamor to get their hands on the exact glitter freckles worn by Swift. According to another TikTok from Buttelman, sales for Fazit’s glitter freckles grew 2,500% in 13 hours after the “I Can Do It With a Broken Heart” singer sported the makeup — and they’re still in stock (for now).
“Grateful to @Taylor Swift amplifying small female founded businesses and the @Fazit team 🫶✨” the caption reads.
Keep reading to shop the glitter freckles before they sell out.
Fazit Makeup Patches
Unsurprisingly, the popularity thanks to Swift has resulted in Fazit’s Makeup Patches to become a No. 1 bestseller on Amazon for body glitters. More than 9,000 Amazon shoppers have purchased the product in the past month — and the number is only expected to continue rising. While the artist was seen wearing the gold version, there are seven shades and style to choose from, including a strawberry design.
Applying the fake freckles is similar to how you would put on a temporary tattoo: Peel the backing off the glitter freckles then place the sticky side onto your face. You’ll want to take a damp towel and apply slight pressure for at least 60 seconds, then peel off the strip and you’re done.
Once on, they’re water- and sweatproof, and can easily be taken off with makeup remover, according to the brand.
For more product recommendations, check out ShopBillboard‘s roundups of the best celebrity brands on Amazon, celebrity fragrances and Taylor Swift outfits.
