Strategy, communications, integrated marketing and social impact consulting firm The Lede Company has launched a music division in Nashville, the company tells Billboard. It also has offices in New York, Los Angeles, London and Paris.

Cara Hutchison has been named head of Lede’s music division, which represents artists including Sabrina Carpenter, Post Malone, Rihanna, Pharrell Williams, Rosalía, Shakira and A$AP Rocky.  Joining the division is veteran music publicist Jess Anderson, who will report to Hutchison and company co-founder/co-CEO Amanda Silverman.

Most recently, Anderson served as senior director of media at Big Loud Records, founding and building the label’s in-house publicity department and working with artists including Morgan Wallen, HARDY, ERNEST, Charles Wesley Godwin, Stephen Wilson Jr., Ashley Cooke, Dylan Gossett and Kashus Culpepper. Anderson’s prior career stops include Sweet Talk Publicity, The Press House and Big Machine Label Group. She also serves on public relations task forces for the Academy of Country Music and the Country Music Association.

“With Nashville at the heart of the music industry, we are incredibly excited to be launching this division,” Hutchison said in a statement. “We’re thrilled to have Jess, a savvy music publicist with deep roots in Nashville, join us for this next chapter. We look forward to leveraging Lede’s relationships, storytelling, and communications expertise to help amplify the careers of such outstanding artists in this community.”

“Nashville has earned its place at the center of the conversation across entertainment because of the quality of talent and authentic sense of community that’s rooted here,” Anderson added. “The opportunity to help introduce a powerhouse agency like Lede to our town is a true thrill. Storytelling is the heartbeat of Nashville, and Lede crafts campaigns that elevate and highlight artistry in all of its forms. There’s no limit to what we’ll be able to accomplish with this partnership, and I’m honored to step into this role.”