The Cruise Origin was definitely the least conventional of all the myriad vehicles that General Motors planned to build using its new Ultium battery platform. For starters, it wasn’t a pickup truck or SUV, unlike all the Ultium-based electric vehicles that have gone into production thus far. Instead, the Origin—meant for Cruise, GM’s robotaxi startup—was a true driverless pod design, a box on wheels with the front and rear seats facing each other and no steering wheel at all. But now the Origin is dead, GM said in a letter to investors today.
We saw the Origin in person in January 2020 at a flashy reveal event that was light on the details. At the time, Cruise was targeting early 2022 to begin deploying Origins, a timeline that accounted for neither pandemic nor the difficulty in actually developing autonomous vehicles.
By early 2022, Cruise was ready to petition the National Highway Traffic Safety Administration, asking permission to begin using Origins on the road. But 2023 was a bad year for the autonomous vehicle company, which had its operations in California suspended after a Cruise robotaxi ran over and then dragged a pedestrian in San Francisco.
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