Enlarge / The 2024 Kia EV9 takes many of the things people love about the Telluride but does them on one of the purpose-built EV platforms in the industry. (credit: Kia)

American car buyers love purchasing way more car than they need. Have a kid and a dog? You’d better get a Suburban. Need to tow a Hobie Cat to the lake once or twice a year? Get a full-size diesel four-wheel drive pickup. Looking at an EV for your family? Well, it had better do 400 miles at a time and charge in 15 minutes, despite you having a six-mile commute. This mentality would make a cynic say that Kia’s EV9 is a pointless exercise, but that cynic would be wrong.

The 2024 Kia EV9 is ostensibly a three-row, midsize electric SUV that in its most efficient form—the Wind RWD Long-Range trim—will do a claimed 304 miles (489 km) of range, but it’s also Kia’s flagship model and the vehicle that seems to give us the best look at the formerly cheap-and-cheerful brand’s more upscale future.

The EV9 is the latest vehicle based on the E-GMP platform that underpins the Ioniq 5, EV6, and Genesis GV60. Like those vehicles, it features a skateboard-style chassis and is available in rear- or all-wheel drive. Power ranges from 201 hp (150 kW) in the entry-level Wind RWD model to 379 hp (283 kW) in the Land AWD and GT-Line models. There are two available battery packs, with the smaller coming in at 76.1 kWh and the long-range pack rated at 99.8 kWh.