Enlarge (credit: Peter Dazeley | The Image Bank)

Over the past few years, the National Center for Missing and Exploited Children (NCMEC) saw worrying trends indicating that teen sextortion is on the rise online and, in extreme cases, leads to suicides. Between 2019 and 2021, the number of sextortion cases reported on NCMEC’s online tipline more than doubled. At the start of 2022, nearly 80 percent of those cases involved teens suffering financial sextortion—pressured to send cash or gift cards or else see their sexualized images spread online.

NCMEC already manages a database that works to stop the spread of child sexual abuse materials (CSAM), but that tool wouldn’t work for confused teens ashamed of struggling with sextortion, because it gathers information with every report that is not anonymized. Teens escaping sextortion needed a different kind of tool, NCMEC realized, one that removed all shame from the reporting process and worked more proactively, allowing minors to anonymously report sextortion before any of their images are ever circulated online.

Today, NCMEC officially launched that tool—Take It Down. Since its soft launch in December, already more than 200 people have used it to block uploads or remove images of minors shared online, NCMEC’s communications and brand vice president, Gavin Portnoy, told Ars.