In celebrating the authenticity of all Hispanic and Latina communities, Billboard and Ulta Beauty are highlighting the joy and beauty behind some of their Hispanic and Latina owned and founded brands, including Julissa Prado (Rizos Curls) and Casandra Morales Thurswell (KITSCH).

Narrator:

Makeup, hair products and more. Ulta Beauty is celebrating Hispanic and Latina owned and founded brands in honor of Hispanic Heritage Month, and we have all the details. In celebrating the authenticities of all Hispanic and Latina communities. Billboard and Ulta Beauty are highlighting the joy and beauty behind several Hispanic and Latina founders. Brands like Rizos Curls are at the forefront of Ulta Beauty’s new campaign, founded by Julissa Prado, Rizos Curls offers clean and natural ingredients, a formula that Prado had difficulty finding growing up, so she created it for herself, and everyone from Karol G and Thalia have been using it. Fast forward years later, and the Mexican-American entrepreneur says she “focuses on keeping the branding as true as can be. We prioritize showcasing a diverse range of curl patterns, ethnicities and stories to reflect the true beauty and variety within our community.” Prado said “this representation helps our community see themselves in our brand, fostering a strong sense of belonging.” In addition to Rizos Curls, Ulta Beauty is highlighting KITSCH in their campaign. Founder Cassandra Morales Thurswell made her sustainable dreams a reality with KITSCH, a brand that is free of harsh chemicals, cruelty free, and comes in 100% recyclable packaging. And the Colombian-American entrepreneur has since become a massive player in the beauty world. In fact, her global hair care and accessories company has become a multi million dollar business courtesy of making goods from recycled materials.

Keep watching for more!