There are so many streaming services pushing for our dollars these days that the industry’s feeling a lot like cable—except more people are streaming than they are watching cable. Streaming services debut, combine, and rebrand constantly, and the streaming wars have never been hotter. Yet, the original streaming king remains on top when it comes to eyeballs on the screen. As Bloomberg calculated via Nielsen data this week, Netflix accounts for 70–80 percent of the 10 most-watched TV shows in the US weekly.
On Sunday, Bloomberg shared a detailed and handily interactive breakdown of streaming data accumulated from Nielsen and third-party analyst firms Antenna and Parrot. Critically, though, the report lacks data on what shows are driving Paramount+, since “it’s the only major streaming service that doesn’t participate in the Nielsen charts” and Prime Video, since Nielsen doesn’t include viewership on third-party services.
Having launched in March 2021, Paramount+ is relatively new, but Antenna reports it acquired more new subscribers (7.6 million) from January to March 2023 than other streaming services recorded (Prime Video isn’t included). However, “about 7 percent of the people who pay for Paramount+ cancel every month,” Bloomberg said. Still, the streaming service with the second most subscriber gains during this period (HBO Max) was behind 26.3 percent. Paramount+ may be an interesting service to keep track of as the battle for subscribers continues.
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