Shania Twain is set to host the 2024 People’s Choice Country Awards airing live from the Grand Ole Opry House in Nashville on Thursday, Sept. 26. The two-hour show will air at 8 p.m. ET/PT across NBC and Peacock.
“Country has some of the most passionate fans in music and us artists are so lucky to be supported in doing what we love,” Twain said in a statement. “I am honored to host an award show that celebrates these awesome fans. Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots and incredible performances. Giddy Up!”
“With a proven track record of creating music that stands the test of time, Shania is a beloved member of the country community,” said Jen Neal, executive vice president, live events and specials, NBCUniversal Entertainment.
Twain is no stranger to the People’s Choice Awards franchise. In December 2022, she received the People’s Music Icon Award at the OG People’s Choice Awards, from which the People’s Choice Country Awards is a spin-off. She performed a medley of “Any Man of Mine,” “That Don’t Impress Me Much,” “Waking Up Dreaming” and “Man! I Feel Like a Woman!”
Little Big Town hosted last year’s inaugural People’s Choice Country Awards, on which Toby Keith received a Country Icon Award. Keith also performed for the first time since the end of his treatment for stomach cancer. The country legend died a little more than four months later, on Feb. 5.
Other performers on last year’s show were Wynonna Judd, who received a Country Champion Award, Little Big Town, Blake Shelton (who presented the award to Keith), Carly Pearce, Dan + Shay, HARDY, Jelly Roll, Kane Brown and Kelsea Ballerini.
Jelly Roll was the top winner on last year’s show, with four awards, followed by Morgan Wallen and Lainey Wilson, with three wins each.
The telecast was seen by 4.4 million viewers across all platforms. Content from the show reached 25 million cross-platform users (linear, digital and social).
This year’s show will air a little more than a month before the 2024 Country Music Association Awards, which are set for November in Nashville. CMA nominations will be announced later this summer.
People’s Choice Country Awards is produced by Den of Thieves in partnership with Opry Entertainment Group. Jesse Ignjatovic, Evan Prager and Barb Bialkowski will executive produce, along with RAC Clark as executive producer and showrunner.
The OG People’s Choice Awards debuted on CBS on March 3, 1975. The show remained on that network through 2017. It moved to E! in 2018. NBC came on board in 2021; Peacock in 2024.
