, , , , , ,

Rihanna Goes Global, Soaring in Worldwide Streams After Super Bowl Set

On Feb. 12, Rihanna headlined the Super Bowl LVII halftime show in Glendale, Ariz., using less than 15 minutes of airtime to amplify her sprawling discography.

In a spur of debuts and re-entries, she logs 16 titles on the Feb. 25-dated Billboard Global 200 chart and nine on Billboard Global Excl. U.S., more than any other act on either of this week’s surveys. In all, they totaled 257.2 million streams worldwide in the week ending Feb. 16, according to Luminate.

American football is a specifically stateside sport, but the Super Bowl is a major pop cultural event. The NFL revealed that an estimated 208 million Americans watched this year’s game, while The Athletic estimates an additional 40 million viewers outside the United States.

All of those eyeballs on Rihanna created a firestorm of consumption worldwide. She properly performed 12 songs during her halftime set, and those dozen tracks averaged a week-to-week streaming increase of 231%.

Her hit parade is led by 2007’s “Umbrella,” featuring Jay-Z, debuting on the Global 200 at No. 32 and re-entering Global Excl. U.S. at No. 66. The classic spent three weeks on the latter chart in January 2021 but never hit the former until now.

2012’s “Diamonds” and 2011’s “We Found Love,” featuring Calvin Harris, both crack the top 50 of the Global 200, at Nos. 40 and 47, respectively, while arriving at Nos. 71 and 77 on Global Excl. U.S.

“Only Girl (In the World),” “B**** Better Have My Money,” and “Where Have You Been” debut further down both charts. “Work,” featuring Drake, “Run This Town,” with Jay-Z and Kanye West, and “Rude Boy” debut on the Global 200 while missing the Global Excl. U.S. ranking.

The superstar performed three other songs during her set – “Pour It Up,” her featured verse on DJ Khaled’s “Wild Thoughts,” and her refrain from West’s “All of the Lights” – that miss both charts.

But while Rihanna’s hyper-curated setlist spurred chart activity for specific tracks, the performance also drew listeners to her entire discography, hungry to rediscover deeper hits as the seven-year gap since her last studio album continues to widen. She charted an additional seven songs from beyond her halftime performance. See below for a rundown of all of Rihanna’s globally charting hits on the latest lists.

The seven songs above that were not performed drew the smallest streaming bumps, up anywhere from a still notable 23% (“Lift Me Up”) to 107% (“Don’t Stop the Music”). Next are the songs that were performed that were generally expected to be performed, and therefore had already been picking up steam in the weeks leading up to the Super Bowl. “Umbrella” was up by 131%, “Diamonds” by 138%, “Only Girl (In the World)” by 159% and “We Found Love” by 160%.

Then, there are big-to-massive gains for songs that may have surprised fans with their inclusion and had smaller global streaming counts to begin with, and therefore more room to grow after last weekend’s exposure.

Among all Rihanna tracks, the seemingly NSFW “B**** Better Have My Money” got the biggest gain, up 594% globally to 14.7 million streams. “Pour It Up” followed, up 334%. Those songs’ original releases, in 2015 and 2012, respectively, predate Billboard’s global charts but they peaked outside the top 10 of the U.S.-based Billboard Hot 100, where Rihanna has 32 career top 10s. Including both in a tight 12-song set alongside six former No. 1s (and another three top five hits) ensured a massive resurgence.

Across the board, Rihanna’s gains in the U.S. were bigger than those beyond. That is to be expected considering that an estimated 80% of the viewing audience watched from somewhere in the U.S. Still, Rihanna’s 12 songs from the halftime show averaged a 201% gain in non-U.S. streams. That’s notably smaller than the 297% average domestic gain, but still enough to land more than a handful of songs on the Excl. U.S. ranking.

https://www.billboard.com/pro/rihanna-goes-global-worldwide-streams-super-bowl/


January 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  

About Us

Welcome to encircle News! We are a cutting-edge technology news company that is dedicated to bringing you the latest and greatest in everything tech. From automobiles to drones, software to hardware, we’ve got you covered.

At encircle News, we believe that technology is more than just a tool, it’s a way of life. And we’re here to help you stay on top of all the latest trends and developments in this ever-evolving field. We know that technology is constantly changing, and that can be overwhelming, but we’re here to make it easy for you to keep up.

We’re a team of tech enthusiasts who are passionate about everything tech and love to share our knowledge with others. We believe that technology should be accessible to everyone, and we’re here to make sure it is. Our mission is to provide you with fun, engaging, and informative content that helps you to understand and embrace the latest technologies.

From the newest cars on the road to the latest drones taking to the skies, we’ve got you covered. We also dive deep into the world of software and hardware, bringing you the latest updates on everything from operating systems to processors.

So whether you’re a tech enthusiast, a business professional, or just someone who wants to stay up-to-date on the latest advancements in technology, encircle News is the place for you. Join us on this exciting journey and be a part of shaping the future.

Podcasts

TWiT 1015: Smarter Than a House Cat – TikTok, Trumpcoin, Samsung Unpacked 2025 This Week in Tech (Audio)

Supreme Court Upholds Law That Threatens US TikTok Ban Trumpcoin Texas Sues Allstate Over Its Collection of Driver Data Skyrocketing car-insurance premiums are pushing inflation higher Behind the Curtain — Coming soon: Ph.D.-level super-agents 4 surprise products we could see at Samsung Unpacked 2025 Apple suspends error-strewn AI generated news alerts US Finalizes Rule Banning Smart Cars With Russian, Chinese Tech Natrium 'advanced nuclear' power plant wins Wyoming permit – WyoFile Cash App parent fined $175 million for 'woefully incomplete' response to fraud FDA Proposes Significant Step Toward Reducing Nicotine to Minimally or Nonaddictive Level in Cigarettes and Certain Other Combusted Tobacco Products Host: Leo Laporte Guests: Jason Hiner, Paris Martineau, and Molly White Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT ziprecruiter.com/twit NetSuite.com/TWIT canary.tools/twit – use code: TWIT shopify.com/twit
  1. TWiT 1015: Smarter Than a House Cat – TikTok, Trumpcoin, Samsung Unpacked 2025
  2. TWiT 1014: Just Say It's Capitalism – CES 2025, Meta News, Newag DRM
  3. TWiT 1013: Calamari in Crisis – Touching the Sun, Fake Spotify Artists, Banished Words
  4. TWiT 1012: Our Best Of 2024 – The Best Moments From TWiT's 2024
  5. TWiT 1011: The Year in Review – A Look at the Top Stories of 2024