Nvidia’s announcement of the GeForce RTX 4060 series last week broke the pricing trend set by every other RTX 4000-series card released so far: The 4060 Ti is launching at the same price as its predecessor, and the 4060 is actually getting a small price cut.
But these cards also continued a trend that we noted in our RTX 4070 review—compared to past generations, the performance upgrade just isn’t as impressive. The $400 RTX 3060 Ti could match or beat a $700 RTX 2080 Super from the previous generation. The 4060 Ti… well, it can definitely beat a 3060 Ti.
It’s a very capable mid-range graphics card that’s great at 1080p and can often stretch to 1440p. It gives you more performance and lower power consumption at the same price you’d pay for a 3060 Ti yesterday. And it does all of the Ada Lovelace architecture’s special tricks, like DLSS Frame Generation and hardware-accelerated AV1 video encoding. But it doesn’t bring last generation’s high-end performance down to a more reasonable price the way older Nvidia cards have.
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