Republic Records has appointed Eddie Sears as its new executive vice president of creative, effective immediately. The announcement was made on Sept. 4 by Republic president and chief operating officer Jim Roppo.

In his new role, Sears will lead Republic’s creative team, working closely with the label’s entire roster. His responsibilities will include overseeing creative strategy, packaging design, visual storytelling, and immersive fan experiences for both superstar artists and emerging talent.

The department will also focus on short and long-form visuals, photo shoots, logo creation, and more.

Roppo commented on the appointment, stating, “Eddie doesn’t just dig into the music; he completely entrenches himself within each artist’s vision. He studies every detail and proactively devises a creative strategy befitting of that vision. His spirit, energy, and creative expertise are unmatched, and I’m honored to welcome him to the Republic Records family.”

Sears, in turn, acknowledged the importance of creativity in the music industry. “Nothing is as powerful as an idea. On a daily basis, our team builds ideas for our artists, and we do so with an entrepreneurial mindset. Jim Roppo, Monte, and Avery Lipman know the importance of creative, and they’ve placed it at the forefront of Republic Records. Moreover, they’ve given us the latitude and support to really make an impact. It’s an honor to work with such an incredible team.”

Born in Italy, Sears has spent nearly a decade as the creative director at Ultra Records, where he worked with a diverse roster including Grammy Award-winning Black Coffee, Benny Benassi, Grammy Award-nominated Sofi Tukker, and Steve Aoki. Before that, he ran his own creative agency in Milan, serving clients across various industries. Sears is also known for his work as a singer, songwriter, and producer under the moniker Rocket Pengwin.

Sears will be based at Republic’s New York headquarters, where he will continue to bring his innovative vision and expertise to the label’s creative endeavors.