Primary Wave Music has finalized a deal with the Village People to control the rights to the group’s master recording and publishing assets as well as the rights to their name and likeness. In what is described as a “partnership” with the surviving family of Village People co-founder Henri Belolo — Jonathan and Anthony Belolo — Primary Wave will now look after “Y.M.C.A.,” “Macho Man” and other hits from the group.

Founded in 1977, Village People was started by producer Jacques Morali and his partner Belolo who were working with singer and Broadway actor Victor Willis to provide background vocals for a different musical project. Then Morali told Willis, “I had a dream you sang lead vocals on an album I produced and it went very, very big.” Following his gut, Willis sang four tracks for Morali and Belolo (“San Francisco [You’ve Got Me]” “In Hollywood [Everyone’s a Star],” “Fire Island,” and “Village People”). Quickly, the Village People project became a sensation with their songs climbing to the top of the charts, and Willis, Morali, Belolo formed it as an official group, adding in the rag tag team of Felipe Rose, Alex Briley, Mark Mussler, David Forrest, Lee Mouton and Peter Whitehead to fill out its ranks.

Later, they added Randy Jones, Glenn Hughes and David Hodo to the ensemble after placing an ad in a trade paper that read: “Macho Types Wanted for World-Famous Disco Group.” Donning stereotypical “macho” costumes — like construction work, biker, cowboy and more — group went on to pen defining hits and become a symbol of the Disco era. To this day, the group continues, now comprised of Willis, Angel Morales, James Kwong, Chad Freeman, James Lee, and James J.J. Lippold.

“As we were picking up the mantle following our father’s passing in 2019, we soon realized that – to achieve his dreams of bringing the Village People ideal into the 21st century the right way is a very bold endeavor,” say the Belolos in a joint statement. “Our partnership with the amazing team at Primary Wave now brings us the backup and expertise that will ensure we can rise to the task together. With multiple projects in development, the future looks bright as ever for the Village People!”

“The Village People have brought so much joy to listeners around the world for decades,” says Lexi Todd, vp of business and legal affairs at Primary Wave Music. “With disco-inspired music all over the contemporary charts, now is the perfect time to launch our new partnership. We look forward to working alongside Jonathan and Anthony to reinvigorate the Village People brand.”