Pipe Bueno has inked a deal with Warner Music Latina, becoming the label’s latest signee deriving from Colombia’s música popular scene, the company tells Billboard.

The agreement was made with Bueno’s management companies Ocesa Seitrack, where he’s represented by Alex Mizrahi and Octavio Padilla, and JB Management, where he’s represented by Juan Guillermo Ballesteros. He signed with both companies last year. Campaigns for the 32-year-old Colombian artist will be managed and operated from the Warner Música Mexicana division in Los Angeles, with the support of Warner Music Mexico.

“At some point, I envisioned being backed by one of the best record labels in the world, and without a doubt, Warner Music is one of them,” said Bueno in a statement. “I am excited to know that today I am signing with a company that has begun to believe in Colombian regional music, and has its eyes set on our genre. I have high expectations, and Warner Music’s support will be crucial in achieving everything I have in mind.” 

“For us, making this signing happen was very important,” added Ballesteros. “We have achieved an incredible partnership with a total focus on everything that surrounds Pipe Bueno…his music and all his projects as a brand. We want to elevate the Colombian genre to another level, and we are confident we have found the best way to do it with Warner Music.”

Under the new deal, Bueno announces his upcoming album. According to a press release, it “promises a unique fusion, showcasing his Colombian regional music while honoring and celebrating Mexican regional music.” His debut single under the label, “Una Pregunta” featuring Gerardo “El Jerry” Coronel, premieres Thursday (July 25).

“We are delighted to welcome Pipe Bueno to the Warner Music family,” said Roberto Andrade Dirak, MD of Warner Music Latina. “His dedication and passion for Colombian popular music are inspiring, and we are proud to be part of this new stage in his career.”

Rubén Abraham, GM of Mexican music at Warner Music Latina, added: “He’s an artist who respects and deeply understands the essence of Mexican regional music. His upcoming album is a great opportunity to continue boosting Pipe’s career in Mexico and the United States; it features high-level collaborations that reinforce Pipe’s credibility and respect in Mexican music.”

The artist born Andrés Felipe Giraldo Bueno launched his self-titled debut album in 2008 and has since risen to pioneer “la música popular Colombiana,” a musical genre that fuses traditional folk music from the Paisa Region with Regional Mexican elements, such as mariachi and ranchera. The genre is locally known as “música de cantina” and is played at every parranda, parties that feature local music and food. Bueno has since laced the genre with urban and pop rhythms by teaming up with artists such as Wisin, Zion and Darrel. He has also collaborated twice with his good friend and colleague Maluma on the tracks “La Invitación” (2014) and “Tequila” (2020). The former track peaked at No. 20 on the Billboard Latin Rhythm Airplay chart in 2017.