BMG/BBR Music Group has named Peter Strickland as its new general manager, reporting to BMG Nashville president Jon Loba. He previously worked with the label for nearly two years as a consultant.

Strickland will oversee the financial and daily operations of BMG/BBR Music Group, streamlining distribution channels and physical-product sales as well as spearheading the label’s comedy initiatives. He succeeds Rick Shedd, who retired in April.

During his career, Strickland has held several executive-level titles at Warner Music Nashville (WMN), including as vp of sales; vp of sales & marketing; senior vp of brand management & sales; executive vp/GM; and chief marketing officer. In addition to those roles, he also created two comedy imprints and executive produced Jimmy Fallon’s 2013 Grammy Award-winning comedy album, Blow Your Pants Off, before opening his management company, Marathon Talent, in 2018.

“Peter and I worked together early in our career, where I had the chance to see his creativity, passion and energy up close,” Loba said in a statement. “Working with him again over the last year as a consultant, it is evident those same qualities burn hotter than ever. Beyond that, he is the consummate team player and was the obvious choice to step into the GM role upon Rick Shedd’s retirement. We couldn’t be more excited to officially bring him into the BMG family!”

“It’s an honor to be asked to join this incredible team,” Strickland added. “Jon Loba has built a great culture at BMG, and in reuniting with Jon, I look forward to contributing to the next chapter.”