Peso Pluma‘s Double P Records has signed a global distribution agreement with The Orchard, the company announced on Friday (Dec. 15).
The Mexican star, in partnership with his manager George Prajin, launched the imprint in April after his extraordinary rise to the global charts following the smash hit “Ella Baila Sola” with Eslabon Armado. Double P Records is subdivision of Prajin Parlay Records, Prajin’s West Coast-based indie label that signed Peso in 2022, which already had The Orchard as its distribution partner.
“Peso’s vision was to create a label home to develop new talent with bespoke, collaborative, and transparent plans that meet artists where they are and help propel them forward, which aligns completely with The Orchard’s ethos,” Jason Pascal, executive vp of global artist & label partnerships at The Orchard, who negotiated the deal said in a statement. “With this new global distribution partnership, artists signed to Double P will have access to tools that empower them to build global networks of their own.”
“Jason and The Orchard have been instrumental from the start,” added Prajin. “We make an amazing team, and I am excited to continue the relationship as we continue to take Música Mexicana global.”
Peso serves as Double P Records’ CEO and head of A&R with a roster that includes Mexican music acts Jasiel Nuñez, Tito Laija (Peso’s cousin and one of his co-writers), Los Dareyes De La Sierra and Raúl Vega. “I’m super happy to be able to help my friends because that’s how I see them. I don’t see them as my artists,” Peso previously told Billboard about launching his imprint. “More than anything, I want them to know that if I could do it, so can they. I’m on this journey with them; we’re paddling together. I tell them, ‘Learn from whatever is happening in my career. Take notes because I’m still growing just as you are.’”
Peso, 24, who this year alone entered 22 songs on the Hot 100, played a significant role in leading the genre’s seismic growth in the United States and beyond. His album Génesis made history when it debuted and peaked at No. 3 on the Billboard 200, the highest ranking for a Mexican music album on the tally. The set is up for best música mexicana album at the Grammys in February.
Peso Pluma will continue to release music through Double P/Prajin Parlay.
