BRISBANE, Australia — Twenty years after its launch in a red-hot entertainment market, Oztix, Australia’s biggest independent ticketer, just got bigger with the acquisition of Local Tickets.

With immediate effect, Local Tickets, a smaller, rival ticketing agency specializing in local events across the country, is rebranded to Localtix. And as part of the arrangement, all Local Tickets employees join its new parent, while founder and CEO Kristen Goldup is appointed as brand director across Oztix and Localtix.

Also, Oztix events will be populated across 70 local ticket marketplaces, expanding the marketing potential for events ticketed by Oztix.

“Our brands and product offerings are entirely complementary, and after just one meeting with Oztix, it was clear that we had great synergy and shared a mutual culture of putting our clients first,” comments Goldup, who founded the agency in 2011. “My Local Tickets clients will benefit greatly from access to a new collaborative platform, and even more eyeballs will be on our local tickets marketplace websites with Oztix events being listed”.

Financial terms of the deal weren’t disclosed.

Currently, Oztix handles ticketing for venues, festivals and expos such as Big Red Bash, Crafted Beer & Cider Festival, Good Things Festival, and Summernats, while the new addition to its ranks works across a range of agricultural shows, rodeos, turf clubs, hospitality events and more.

Oztix presented its new family members with a celebratory lunch Tuesday (June 6) at its Woolloongabba headquarters, close to Brisbane’s Gabba stadium and timed to coincide with the annual Queensland Day.

“At any given time,” Oztix commercial director Seth Clancy told industry guests, “the business boasts 4,000 events on sale across the country across both platforms.” Prior to the acquisition, Oztix sold close to 3 million tickets each year.

Now, the enlarged group employs 50 full-time staff and hundreds of casual staff at events around the country, notes Oztix co-founder Stuart Field. Each year, millions are pumped into technology and innovation, he explained, a sometimes painful but essential outlay “to evolve with the way technology is changing.”

Co-founder Brian “Smash” Chladil recounted the business’ first steps, starting out under his house in Toowong, in Brisbane’s inner west, and landing contracts with mega-festivals Big Day Out, Soundwave and Falls.

“The next 20 years are looking great,” he explains, “we’re growing because our clients are growing, we’re growing because we win new business and mainly because we don’t lose business.”

Guests at Oztix’s “launch and lunch” included QMusic president Natalie Strijland and CEO Kris Stewart; Fortitude Music Hall and The Triffid venue director John “JC” Collins, former bass player with Powderfinger; Vicki Gordon, founding executive producer and program director of the Australian Women in Music Awards (AWMA); and Shane King, state member of parliament for Kurwongbah.

Australia’s ticketing industry is dominated by the big two, Live Nation affiliate Ticketmaster, and TEG-owned Ticketek. Oztix expands as a new player arrives on these shores in AEG-owned ticketer AXS, led by venue management professional and former Gold Cost Suns chief Andrew Travis as CEO of AXS Australia and New Zealand.