Enlarge (credit: Boris Zhitkov | Moment)

As the US moves toward criminalizing deepfakes—deceptive AI-generated audio, images, and videos that are increasingly hard to discern from authentic content online—tech companies have rushed to roll out tools to help everyone better detect AI content.

But efforts so far have been imperfect, and experts fear that social media platforms may not be ready to handle the ensuing AI chaos during major global elections in 2024—despite tech giants committing to making tools specifically to combat AI-fueled election disinformation. The best AI detection remains observant humans, who, by paying close attention to deepfakes, can pick up on flaws like AI-generated people with extra fingers or AI voices that speak without pausing for a breath.

Among the splashiest tools announced this week, OpenAI shared details today about a new AI image detection classifier that it claims can detect about 98 percent of AI outputs from its own sophisticated image generator, DALL-E 3. It also “currently flags approximately 5 to 10 percent of images generated by other AI models,” OpenAI’s blog said.