Venues across the nation can now show off their independent status. On Tuesday (Sept. 10), the National Independent Venue Association (NIVA) announced the launch of “Live Independent,” a first-of-its-kind certification program for independent venues, promoters and festivals nationwide.

The new initiative, supported by event discovery platform Bandsintown, is aimed at strengthening and unifying the live entertainment community by “offering a seal of certification that recognizes excellence and commitment to the independent ethos,” according to NIVA.

Certified venues will receive physical posters, stickers and decals of the Live Independent seal to display, along with virtual seals and assets for websites, marketing materials and social media. Partnerships with ticketing companies will also enable the Live Independent seal to be displayed on event tickets.

The Live Independent program will include a dedicated website serving as a hub of information and emphasizing the importance of supporting certified Live Independent venues and events. Fans can use the site’s search feature to verify if their favorite venue is certified independent and find shows at certified stages.

“This certification is a testament to the power of independent stages as sanctuaries for human connection. In an era dominated by publicly-traded live entertainment conglomerates, these venues and festivals are the final strongholds of authenticity, where the heart of live performance beats strongest,” said NIVA executive director Stephen Parker in a statement. “When fans and artists choose independent stages, they’re investing in the soul of their community. Live Independent is our collective promise — to the artists, to the fans, and to the communities that cherish these spaces — that the spirit of independent venues will not only endure but will continue to flourish.”

As a partner for the program, Bandsintown is committed to educating fans about what Live Independent means and promoting independent venues through dedicated placements on the Bandsintown app and at Bandsintown.com. Every NIVA-member independent venue will have the Live Independent seal on its Bandsintown venue page while a map of Live Independent-certified venues will be featured on Bandsintown’s homepage to help fans locate and support these independent entities.

“Bandsintown’s ethos is independent at the core, serving artists since day one of their journey,” added Bandsintown co-founder/managing partner Fabrice Sergent. “Independent venues shed light on those artists early in their career and we’re proud to work alongside NIVA to help them find the audience they deserve.”

To become certified, venues, festivals and promoters must demonstrate a mission centered around delivering music, comedy and performance to audiences; maintain fair pay practices for all artists, performers and creators; be independent from multinational conglomerate or publicly traded company ownership or exclusive operation; show support for a transparent, competitive marketplace and a diverse, inclusive community; and be a NIVA member. NIVA members will not pay additional fees to join the program.

More information on the Live Independent certification program, including details on how to apply and the specific benefits of certification, can be found here.