, , , ,

Mozart Data announces free tier to encourage smaller businesses to get on platform

Mozart Data came out of the Summer 2020 Y Combinator cohort with an idea to provide a data stack in a box for companies. Since then, it has raised $19 million and attracted 100 customers, but the founders recognize that to attract new users to the platform, especially in today’s economic environment, might take some creativity.

Today, the company announced Mozart Sonata, a free tier (and fun play on words), meant to help companies get comfortable with the platform and perhaps eventually grow into the pay versions of the product, Peter Fishman, CEO and co-founder, told TechCrunch.

“We wanted to get people using our data infrastructure earlier and earlier, and so we tailored a solution for those companies, who might be facing more extreme economic headwinds,” Fishman said.

The company offers a number of services involved in processing data including extracting the data from a variety of sources, placing it in a data warehouse, Mozart’s or Snowflake, and then putting that data to work in dashboards, charts and alerts. The idea is to provide all these services for the customer from a single vendor.

The approach appears to be working. The startup doubled the number of customers using the platform since last year’s $15 million Series A funding announcement, but the founders wanted to get more people involved. The freemium model builds a natural top of funnel for the product, while making it accessible to a group of potential users, who might not be far enough along to pay for a solution.

“It’s certainly the case that we’ve always liked the land and expand idea, and this is just sort of the extreme of that idea where [we] can bet on the product being so great that [we] can actually not just sell it initially for a small contract and grow that contract, but offer a free tier and have a number of those people convert into paying customers [eventually],” Fishman said.

As company co-founder and CTO Dan Silberman pointed out, this is a way to see how the product works to connect to data sources and build tooling around that data. “In practice, that means you can usually get like one executive dashboard, or a little bit of data alerting on your data in Salesforce or something like that,” Silberman said.

Once you see the value and you want to explore more, you would need to move to one of the pay tiers. “And then when you see that’s providing you value, and now you want these other dashboards or you want to add these other data sources, then you might start bumping up against the limits of the free plan,” he said.

Mozart Sonata is available starting today. Mozart Data launched in 2020 and today has 100 customers and 25 employees.

Mozart Data announces free tier to encourage smaller businesses to get on platform by Ron Miller originally published on TechCrunch

https://techcrunch.com/2023/04/05/mozart-data-announces-free-tier-to-encourage-smaller-businesses-to-get-on-platform/


Featured Posts

January 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  

About Us

Welcome to encircle News! We are a cutting-edge technology news company that is dedicated to bringing you the latest and greatest in everything tech. From automobiles to drones, software to hardware, we’ve got you covered.

At encircle News, we believe that technology is more than just a tool, it’s a way of life. And we’re here to help you stay on top of all the latest trends and developments in this ever-evolving field. We know that technology is constantly changing, and that can be overwhelming, but we’re here to make it easy for you to keep up.

We’re a team of tech enthusiasts who are passionate about everything tech and love to share our knowledge with others. We believe that technology should be accessible to everyone, and we’re here to make sure it is. Our mission is to provide you with fun, engaging, and informative content that helps you to understand and embrace the latest technologies.

From the newest cars on the road to the latest drones taking to the skies, we’ve got you covered. We also dive deep into the world of software and hardware, bringing you the latest updates on everything from operating systems to processors.

So whether you’re a tech enthusiast, a business professional, or just someone who wants to stay up-to-date on the latest advancements in technology, encircle News is the place for you. Join us on this exciting journey and be a part of shaping the future.

Podcasts

TWiT 1015: Smarter Than a House Cat – TikTok, Trumpcoin, Samsung Unpacked 2025 This Week in Tech (Audio)

Supreme Court Upholds Law That Threatens US TikTok Ban Trumpcoin Texas Sues Allstate Over Its Collection of Driver Data Skyrocketing car-insurance premiums are pushing inflation higher Behind the Curtain — Coming soon: Ph.D.-level super-agents 4 surprise products we could see at Samsung Unpacked 2025 Apple suspends error-strewn AI generated news alerts US Finalizes Rule Banning Smart Cars With Russian, Chinese Tech Natrium 'advanced nuclear' power plant wins Wyoming permit – WyoFile Cash App parent fined $175 million for 'woefully incomplete' response to fraud FDA Proposes Significant Step Toward Reducing Nicotine to Minimally or Nonaddictive Level in Cigarettes and Certain Other Combusted Tobacco Products Host: Leo Laporte Guests: Jason Hiner, Paris Martineau, and Molly White Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT ziprecruiter.com/twit NetSuite.com/TWIT canary.tools/twit – use code: TWIT shopify.com/twit
  1. TWiT 1015: Smarter Than a House Cat – TikTok, Trumpcoin, Samsung Unpacked 2025
  2. TWiT 1014: Just Say It's Capitalism – CES 2025, Meta News, Newag DRM
  3. TWiT 1013: Calamari in Crisis – Touching the Sun, Fake Spotify Artists, Banished Words
  4. TWiT 1012: Our Best Of 2024 – The Best Moments From TWiT's 2024
  5. TWiT 1011: The Year in Review – A Look at the Top Stories of 2024