Meow Wolf, the arts and entertainment company known for its fantastical immersive installations, will open its newest location in Houston’s Fifth Ward neighborhood on Oct. 31.

News of the Halloween opening comes alongside the reveal of the theme for the venue: Radio Tave, an explorable radio station that will transmit visitors to, a press release says, “unexpected frequencies.” A play off of “radio wave,” the installation is set in a radio station in an alternative dimension and thus has a special focus on sound. Radio Tave will be made up of dozens of rooms designed by more than 100 artists, more than half of whom are based in Texas.

“Music and sound play an even bigger role in this exhibition than before,” Meow Wolf’s senior creative producer Susie Cowan tells Billboard. “We’ve got some incredible interactives that transform how people experience sound — things you can play with and explore that are just as fun to listen to as they are to look at. It’s a true audiovisual feast — it’s vibrant, one-of-a-kind and totally captivating.”

Cowan adds that the space plans to “host musical performances and special events, just like what you’ve seen in our Denver and Santa Fe exhibitions” with programming announcements forthcoming. (The upcoming music calendars at the Denver and Santa Fe spaces include bands and DJs including The Polyphonic Spree and Tycho.)

Meow Wolf Houston marks the fifth Meow Wolf location in the U.S. and the second in Texas; its Dallas/Fort Worth installation opened in July 2023. The original Meow Wolf in Santa Fe, N.M., opened in 2016, with subsequent expansions to Denver, Las Vegas and Los Angeles, where an installation inside a movie theater is set to open in 2026. Each installation has a theme, with visitors working to unravel the storyline and mystery built into the design of each venue.

These concepts each typically take two to four years to create, with artists, storytellers, engineers and more contributing to each one. “For Radio Tave specifically,” Cowan says, “we wanted to create something that expanded the worlds we’ve built in Dallas with The Real Unreal and Santa Fe with House of Eternal Return. Starting with the idea of a community radio station, we used sound — music, audio, voice and sonic energy — as the central theme, driving the story and shaping the participant’s experience.”

Tickets for Radio Tave open to the general public on Oct. 1, with season pass holders and email subscribers able to get earlier pre-sale tickets later this month.

The space will also feature Cowboix Hevvven, a honky-tonk inspired working bar and restaurant with a jukebox offering 30 licensed songs by Texas artists. The Texas influence runs deep in the project, with many Texans working on the project and the team fabricating a fictional small East Texas town as the setting for the radio station.

“On top of that,’ says Cowan, “we’ve got 35 collaborating artists from Texas who have contributed to their own unique spaces, drawing inspiration from their roots, plus an additional 10 Houston artists who are part of our Art Team Task Force.” The space will also feature a plethora of Houston-specific Easter eggs for guests to discover.

“Houston is such a cultural hub, and we were immediately drawn to its vibrant complexity and rich artistic scene,” adds Cowan. “The city’s deep love for art really aligns with what Meow Wolf is all about — there’s creativity everywhere you look. We’re always inspired by the places we go, but working with Texas artists has been something special.”