Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in a new video series called “Cultura a Tu Manera.” Watch the singer reflect on her song “Tómbola” ahead of her upcoming performance – with a splash of Smirnoff ICE.

Also, RSVP is open for Aguilar’s performance as part of Billboard Latin Music Week on a first-come, first-served basis. Click here to secure your spot!

Majo Aguilar:
Well, I keep finding it. Hi, I’m Majo Aguilar and I’ve joined Billboard and Smirnoff ICE for Culture Your Way.

I think I will never be in the place I want to be because I will always I will always want more. And that’s cool there will always be something to conquer. We are in a very special time in which the genres of my country are being the superstars and that, for me, is very special and that’s inspiring me a lot to create. My favorite part of “Tómbola,” it’s definitely the lyrics: You who thought you were the owner of my life and look where I am. When I say “look where I am,” I don’t mean from a place of pride, but freedom, which is very empowering. You separate from a person and find your power.

At Billboard Latin Music Week, it excites me because I’m going to perform, where, in addition to the mariachi being there, there will also be the fusion of the mariachi tumbado that I’m creating. I’m so excited for you to hear it and feel it the way I do. I’m very excited and I love it. Today we cheers! Turn up the flavor, turn up the music, and add a finishing touch of splash with Smirnoff ICE.