Each year dozens of primary ticketing systems hit the market, and rarely do any last long enough to generate significant attention or revenue to survive. Lyte is the likely exception.

That’s because founder and CEO Ant Taylor has a proven track record of innovating the ticketing space, starting with its Lyte ticket exchange allowing fans to sell tickets to one another, directly driving the price of tickets down on the secondary market. In his new bid, Taylor is launching the Lyte Returnable Ticket, which allows buyers to return their tickets for a refund, funded by Lyte, along with tools for fair market pricing and simplified ticket buying tools integrated into the platform.

“Event creators equipped with data intelligence and pricing solutions don’t just increase their revenue potential—they also pave the way for more fans to have richer, more transparent ticketing experiences,” says Taylor. “With the Lyte Returnable Ticket, we’re putting fans first by providing a world-class experience, and generating more demand for creators.”

Lyte is the first platform to upend the industry standard policy of no refunds and no cancellations for ticket purchases. Fans gain early access, dedicated support lines, and exclusive tickets unavailable to other ticket holders.

Lyte’s current ticketing partners includes Australia’s music and arts festival Lost Paradise, Madrid’s MadCool Festival, the Association for Volleyball Professionals Pro Tour, and event powerhouse ReedPop, owner of PAX and numerous Comic Con events.

Lyte’s demand-first ticketing platform is powered by SmartPricing and SmartFulfillment, a powerful ecommerce engine with a history of outpricing scalpers and giving event creators total control of the sales experience for fans. Lyte’s SmartPricing feature dynamically prices tickets at fair market rates.

SmartFulfillment introduces an intelligence to who gets tickets by empowering event creators to decide which fans are fulfilled first. Fulfillment logic can prioritize group orders, repeat buyers, local fans and more, giving true priority treatment to event creators’ best customers beyond stressful, finite early access windows. Lyte’s platform also includes a Subscribe and Request buying interface, enabling fans to request tickets months in advance to avoid painful on-sales. The new experience helps creators sell out earlier, with 95.7% of requested tickets converting to tickets sold.