Sandbox Entertainment Group’s estate management division, Sandbox Succession, is now representing the Loretta Lynn estate, it was announced Thursday (Aug. 24).

The division will manage the Country Music Hall of Famer’s estate, in partnership with the Lynn family, in areas including film, TV, theater, music recordings, licensing and more.

Led by Jason Owen, Sandbox Entertainment oversees the careers of artists including Kelsea Ballerini, Faith Hill and Little Big Town. Sandbox Succession, which launched in 2021, manages the estates of Johnny Cash, June Carter Cash, the Carter Family and NASCAR Hall of Famer Richard Petty.

“Loretta Lynn is the original Queen of Country music, and it is a true privilege that her family has entrusted Sandbox Succession to preserve her precious legacy,” Sandbox Entertainment CEO Owen said of Lynn, who died on Oct. 4, 2022, at age 90.

“We are happy to partner with Sandbox Succession to not only represent but also perpetuate the amazing legacy of our mother’s career,” added the Lynn family.

“With Sandbox Succession, we strive to place our clients at the intersection of historical importance and cultural relevance,” added Sandbox Succession president Josh Matas. “We are thrilled to apply our proven strategies to bring Loretta Lynn to new audiences and celebrate her further with existing fans.”

Following Lynn’s passing in 2022, Sandbox Productions and CMT gathered artists to celebrate Lynn’s life and career with a public memorial service, titled Coal Miner’s Daughter: A Celebration of the Life and Music of Loretta Lynn. The service aired on CMT from Nashville’s Grand Ole Opry House.

Sandbox Succession also recently revealed Johnny Cash: The Official Concert Experience, a tour that features video footage of Cash from episodes of The Johnny Cash TV Show with the accompaniment of a live band and vocalists. Also in the works are a documentary on the life of June Carter Cash and a television series honoring Petty’s racing legacy.