“We’re fundamentally a software company,” Locus CEO Rick Faulk says with a laugh. We look like a robot company, but we’re actually a software company.” It’s a familiar refrain from companies whose most public-facing products are hardware. That’s certainly the case with Locus, which produces the best-known AMRs (autonomous mobile robots) not made by Amazon. […]
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https://techcrunch.com/2024/03/12/locus-robotics-success-is-a-tale-of-focusing-on-what-works/