You thought Prime Day only happened once a year? Think again. Amazon is right in the middle of its Prime Big Deal Days sale, which runs across October 10 – 11 with hundreds of deals exclusively available for Prime members.
• Browse the full Prime Big Deal Days sale at Amazon
If you're not sure where to start with everything that's on offer, I'm here with a hand-picked selection of the very best deals that have been chosen by myself and the TechRadar team, so you don't have to scroll Amazon for hours to find those big bargains and hidden gems.
I'm combining almost a decade of experience as a deals hunter and the incredible tech know-how we have across the site to bring you only the best offers on the top-rated and most popular products that you can shop with ease.
And while you need to be an Amazon Prime member to get access to the majority of the deals (you can sign up for a 30-day free trial if you need one) there are also dozens of offers that are available to all as well. So, have a browse through the Prime Big Deal Days sale for yourself and follow our coverage over the next couple of days for all the best Prime Day deals.
Prime Big Deal Days – quick links
- Air fryers: big brands from $39
- Amazon Devices: from $17.99
- Apple: AirPods from $89
- Gift cards: up to 20% off
- Headphones: Sony from $38
- Kitchen: 50% off coffee makers
- Laptops: devices from $159
- Phones: up to 25% off Samsung Galaxy
- Smartwatches: Apple Watch from $199
- Tablets: Samsung, Google & Lenovo from $74.99
- Toys: up to 44% off Lego
- TVs: from $74.99
- Vacuums: up to $425 off Dyson
Prime Big Deal Days – the 15 best deals
- Fire TV Stick 4K: was
$49.99now $22.99 at Amazon - Apple AirPods Pro 2: was
$249now $189 at Amazon - Hisense U6 50-inch QLED 4K TV: was
$499.99now $199.99 at Amazon - Sony WH-1000MX4: was
$348now $248 at Amazon - Asus Vivobook 15: was
$269.99now $269.99 at Amazon - Echo Show 5: was
$89.99now $39.99 at Amazon - Lenovo IdeaPad Gaming 3: was
$899.99now $599.99 at Amazon - Apple Watch SE (40mm): was
$249now $199 at Amazon - Ninja Foodi DZ201 Air Fryer: was
$199.99now $179.95 at Amazon - LG C2 55-inch 4K TV: was
$1,499.99now $1,096.99 at Amazon - Apple iPad 10.2: was
$329.99now $249 at Amazon - Dyson V11 Plus: was
$719.99now $469.99 at Amazon - Ring Video Doorbell: was
$99.95now $54.99 at Amazon - Samsung Galaxy A54: was
$449.99now $329.99 at Amazon - 15-inch Apple MacBook Air (M2): was
$1,499now $1,299 at Amazon
Hello! Thanks for joining us for our live coverage of this week's Prime Big Deal Days sale at Amazon.
If you're thinking, “Wait – is Amazon just running another Prime Day in October with a different name,” you'd be spot on. That's exactly what the sale is, with 48 hours of offers exclusively available to Prime members on October 10-11.
You can check out some of the best deals I've already picked out up top, but I'll also bring you live coverage over the next couple of days with any hidden bargains you need to see, top recommendations from the experts across the whole TechRadar team and maybe a few surprises along the way so you can shop from your sofa with ease.
Ah, this old favourite
There's definitely no need to wait for tomorrow if you planned to pick up one of Amazon's popular streaming devices as the Fire TV Stick 4K Max is slashed to its cheapest price ever ahead of Prime Big Deal Days.
I recommend this as a simple and affordable way to stream video in ultra-high definition 4K resolution on any TV with an HDMI port.
In our Amazon Fire TV Stick 4K Max review, we felt this version pushed the streaming stick to its limits with excellent performance for the price and did everything you need for watching shows and films in 4K. The accessibility features were handy, too, including voice controls to make navigation easier and connect with other smart home devices.
Amazon Fire TV Stick 4K: was $49.99 now $22.99 at Amazon
You want TVs? I've got TVs from $69.99
Amazon Fire TVs include everything from cheap and budget-friendly displays to more premium sets with the latest technology and features. Whichever you're after, they remain affordable options – even more so with these early deals ahead of Prime Big Deal Days that drop many Fire TVs to their lowest-ever prices.
• See all TVs at Amazon from $69.99
These are strong offers on many TVs that haven't been as low as this before, so we recommend any if you're ready to buy today.
Just be aware that the top two are part of the invite-only deals which you need to register for in order to be given the chance to buy when Prime Big Deal Days starts tomorrow. It's worth it for either of these TVs, though, as they are terrific value for money at the offer price.
- Amazon Fire TV 50-inch Omni Series 4K TV: was
$375.99now $149.99 - Hisense U6 50-inch QLED 4K Smart TV: was
$499.99now $199.99 - Insignia 24-inch F20 Series HD Smart Fire TV: was
$119.99now $69.99 - Amazon Fire TV 32-inch 2-Series HD TV: was
$199.99now $109.99 - Amazon Fire TV 50-inch 4-Series 4K TV: was
$449.99now $289.99 - Amazon Fire TV Omni QLED 65-inch 4K TV: was
$599.99now $589.99
What's in a name?
A point of much discussion here at TechRadar is Amazon's decision to go with the name Prime Big Deal Days for this week's sale. Since it's announcement various team members have called it a variety of names that feature all of those words but not necessarily in the right order. Amazon's Big Prime Deals Days was my favourite.
It's only a small thing, sure, but let's be real Amazon…it rolls off the tongue so awkwardly it may as well be a Kingdom Hearts subtitle. And, hey, Amazon Prime Day is right there folks. You know, the name you've used for your Prime exclusive 48-hour sales for the last, oh, ten years. I get that you might want to differentiate it a little, but were Amazon Prime Day 2 or Prime Day October really off the table?
At least last year it was called Prime Early Access Deals, which made more sense as it served as a preview to the Amazon Black Friday sale. Prime Big Deal Days just seems like cumbersome word soup in comparison.
Anyway, I'm rambling. What do you think of the name? Does it even matter? Does anyone even care or just me?
Tale as old as time: Matt Hanson tells you to buy the MacBook Air M1
He's at it again. Another sales event is on us and Matt Hanson is barking at us all to buy the MacBook Air M1 again. Our managing editor of computing can't be bargained with. Can't be reasoned with. Doesn't feel pity, or remorse, or fear. And absolutely will not stop, ever, until more people have the MacBook Air M1.
“Although it was first released three years ago, it's still a brilliant laptop, offering excellent performance in a thin and light body,” he says. “And, with this discount, it's now better value than ever.”
I'm asking you, please, if you do pickup the MacBook Air to let him know. That way, he may finally rest.
Admittedly, this is the record low price for a fantastic and powerful all-around laptop and – oh no it's happening to me too…
Apple MacBook Air M1: was $999.99 now $749.99 at Amazon
The Beckham Hotel Collection pillows were a best-seller at last year's Prime Day sale, and I think I'm finally convinced to buy the queen-size pillow set thanks to today's 35% discount, bringing the price down to $39.75 – the lowest price we've seen all year.
The Beckham Hotel pillows have over 200,000 positive reviews on Amazon and are the number-one best-selling bed pillows. Designed to make you feel like you're sleeping in a luxurious hotel, the plush pillows are made of a down alternative and feature cooling technology with a soft cotton cover.
Beckham Hotel Collection Bed Pillows: was $60.91 now $39.75 at Amazon
It's time for the lightning round
Let's hit you with a few quickfire deals on some top-reviewed products here at TechRadar. In all cases these are record low prices for our favorite tech.
This one sounds good to me
More Apple tech for you here, this time it's the Apple AirPods Pro 2 for their cheapest price ever. We've settled on these as the best earbuds for Apple users due to their excellent sound quality, solid noise cancellation and seamless connectivity to a variety of Apple devices.
Apple AirPods Pro 2: was $249 now $189 at Amazon
Ding-dong / Who's there? / It's a cheap Ring Doorbell
If you like to keep an eye on the comings-and-goings at your front door from the ease of your smartphone then this Ring Video Doorbell deal is a welcome guest. This one also came out as the top affordable option in our guide to the best video doorbell so definitely snap it up while it's even cheaper.
Ring Doorbell (Wired): was $64.99 now $34.99 at Amazon
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