KCON just keeps getting bigger.

Entertainment company CJ ENM announced on Wednesday (Jan. 10) this year’s plan for the K-Pop and K-culture festival, including its first ever stop in Hong Kong. The Hong Kong date will kick off the festival series, taking place at AsiaWorld-Expo on March 30 and 31. The 10,000-capacity arena will host create the multi-faceted KCON Hong Kong 2024 with concerts from top artists and a full convention celebrating Korean culture.

KCON will then return to Japan from May 10 to 12, and Los Angeles from July 26 to 28. KCON also plans to hold events in Europe and Saudi Arabia in the second half of 2024, with more details to be revealed at a later date. 

“KCON has not only promoted artists’ global expansion, but also led small and medium-sized businesses to advance overseas, and has become a festival venue where K-culture and K-lifestyle can be promoted and experienced,” Joon-beom Sim, head of music entertainment at CJ ENM, said in a press statement. “As the platform that unites and interacts with global K-POP fans, KCON this year will continue building on its legacy as a K-POP festival that reflects K-POP’s current status and proposes newness.”

Last year, KCON toured four regions: Thailand, Japan, Los Angeles and Saudi Arabia. KCON LA 2023 was one of KCON’s biggest events, holding three full shows over the course of the festival’s weekend.