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Family affair! John Legend and his wife, Chrissy Tiegen, star in a sudsy new ad campaign for the singer’s Loved01 skincare brand, which dropped four new products on Wednesday (Sept. 20).

The new releases include cleansing wipes, hand wash, hand + body lotion and a cleansing bar available for $10 at Loved01.com.

Legend shared the video campaign, featuring an adorable cameo from the couple’s daughter Luna, via Instagram on Wednesday.

 “Our new @Loved01skin products are OUT NOW and the whole family is here to celebrate!” We’ve got a Cleansing Bar with suds that are 😮‍💨 (we heard you on wanting more lather), Cleansing Wipes for all the times you’re on the go, and the Hand Soap and Hand + Body Lotion duo! Can’t wait for you to try it all!”

Formulated to balance and moisturize melanated skin, Loved01 offers “effective and nurturing” skincare for complexions of color with nourishing, natural ingredients such as shea butter, jojoba and coconut oils and enhanced with the antioxidant properties of rosehip oil and sea buckthorn oil.

The brand is available at Loved01.com, CVS and Walmart.  

“Our mission is to celebrate melanin-rich skin and provide the love, care and attention it deserves,” Legend said in a statement announcing the brand earlier this year. “We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin.”

Legend launched the unisex skincare brand in partnership with dermatologists Dr. Naana Boakye. The collection includes face + body wash, face + body moisturizer, an exfoliating cleanser, shave cream, toning mist and face + body oil.

On the music front, Legend is slated to perform at the Hollywood Bowl on Saturday (Sept. 23). Get tickets here.

Shop items from Loved01 below.