High-flying former Columbia Records executive Jay Schumer joins Island Records, where he’s named as executive VP, head of marketing & business development.
Announced today (Nov. 8), Schumer will oversee all marketing initiatives for the label’s frontline roster and historic catalog. Based in New York, he reports to Mike Alexander, GM, Island Records.
Justin Eshak and Imran Majid, co-CEOs of Island Records, welcomed the new recruit as one of the top creative minds in the business.
“Jay is one of the most creative, experienced, and respected executives in the industry today. He’s also a music fan first. His passion and dedication to artists and artistry is a huge addition to the Island staff, artists, and our partners,” comment Eshak.
Schumer’s ability to “foster creativity while executing strategic planning is unmatched in every campaign he touches,” adds Majid. “Nothing speaks louder than the relationship he has with his artists and the global success they have had.”
Schumer’s appointment follows the recent decision by ex-head of marketing Sharon Timure to “pursue new opportunities” after 19 years at the label, reads a company statement.
At Columbia Records, Schumer served as senior VP / co-head of marketing, and earned the title of Billboard’s Executive of the Week in 2021, following his contributions to the chart-topping success of Tyler, The Creator, Polo G, and campaigns for Miley Cyrus, blink-182, Pharrell, AC/DC, Dominic Fike and others.
In his new role, Schumer is reunited with Eshak and Majid, whom he worked closely with at Columbia Records, a division of Sony Music.
“I’m so appreciative that Imran and Justin have given me this opportunity to be a part of the exciting culture they’re building at Island.” Schumer comments. “I couldn’t be more honored to reconnect with them at such an iconic and historic label, shaping the future together. I’m thrilled to be working with an incredible roster of artists, staff and the leadership of Justin, Imran and Mike.”
https://www.billboard.com/pro/jay-schumer-executive-vp-head-of-marketing-island-records/