J Balvin is gearing up to headline the 2024 Billboard Latin Music Week. This year’s 35th annual event will unfold from October 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater.

Known for his massive influence on Colombian reggaetón and global Latin music, the Medellín superstar — who is fresh off releasing his sixth solo studio album Rayo — will host a special night titled “Next Gen Reggaetón: An Evening Curated by J Balvin” during the week. The event promises an exciting lineup of surprise performances and guests, all chosen by Balvin himself.

The global superstar and entrepreneur is a highly decorated and critically acclaimed cultural icon who has won multiple Billboard Music Awards and plenty of chart accolades, including nine No. 1 tracks on the Hot Latin Songs chart, including “Mi Gente” with Beyoncé, “Ginza,” “RITMO (Bad Boys For Life)” with Black Eyed Peas) and a No. 1 on the Hot 100 (“I Like It” with Cardi B and Bad Bunny).

Apart from his curation, Balvin will engage in an exclusive Superstar Q&A moderated by Leila Cobo, chief content officer for Latin/Español at Billboard, providing deeper insights into his music and influence. The session, also sponsored by Cheetos, aims to foster intimate and enlightening discussions.

“Latin music is living its most successful and globally recognized moment ever this year. But Billboard has been proudly at its side for over 35 years as the main flagbearer, supporter and ultimate opinion maker for Latin music around the world,” said Cobo in a press release. “During a year when Latin music is dominating the charts and the cultural zeitgeist, we are thrilled to return to Miami Beach, the global capital of Latin music, for this exciting week-long event.”

The announcement also highlighted the expansive lineup for this legacy event, featuring a blend of established stars and emerging talents including Bad Gyal, DANNA, Danny Ocean, Domelipa, Fat Joe, Gloria Estefan, JOP, Keityn, Lele Pons, Luis Alfonso, Maria Becerra, Mau y Ricky, Mon LaFerte, N.O.R.E., Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Yeison Jiménez, and Yeri Mua, with more to be announced in the coming months. Tickets are now available here.

“We are proud of the decades-long work we have done to celebrate Latin talent and bring the community together. This year’s event will be an unmatched celebration for artists, the industry and fans,” said Mike Van, President of Billboard, in a press release.

“Miami Beach is ready to once again host Billboard Latin Music Week, an event that truly showcases the vibrant and diverse culture of our community,” added Mayor of Miami Beach, Steven Meiner. “This week not only celebrates the rich heritage of Latin music, but also highlights Miami Beach as a global destination for arts and entertainment. We look forward to another unforgettable week of music.”

Billboard Latin Music Week will coincide with the Billboard Latin Music Awards, which will air on Telemundo. Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th-year anniversary celebration on the evening of October 18 where INSIDER badge holders will receive exclusive invitations to this star-studded event.

For more information on the Billboard Latin Music Week, updates on the schedule, and more exciting announcements, visit BillboardLatinMusicWeek.com.