Billboard’s Friday Music Guide serves as a handy guide to this Friday’s most essential releases — the key music that everyone will be talking about today, and that will be dominating playlists this weekend and beyond. 

This week, Latto keeps hip-hop fans on their toes, Shawn Mendes returns on his own terms and J Balvin brings a ton of friends to the party. Check out all of this week’s picks below:

Latto, Sugar Honey Iced Tea 

Time and again over the course of her career, Latto has zagged away from expectations, lobbing out pop tracks as an underground star then turning in ferocious verses instead of catering to radio; similarly, new album Sugar Honey Iced Tea abides by Southern rap touchstones but refuses to be pigeonholed, as Latto offers up old-school bars while tinkering with her own image and that of popular hip-hop.

Shawn Mendes, “Why Why Why”

“I stepped off the stage with nothing left / All the lights were f–king with my head,” Shawn Mendes admits on “Why Why Why,” a highly compelling piece of folk-pop that finds the singer-songwriter vulnerable to the point of sounding haunted, two years removed from cancelling a tour due to mental health purposes — lucky for us, the next line goes, “But here I am, singing songs again.”

J Balvin, Rayo 

Only four of the 15 tracks on J Balvin’s new album Rayo are solo cuts, with the guest-heavy project boasting visits from Feid, Carin Leon, Zion and Bad Gyal, among many others — yet Balvin never gets overshadowed as he hopscotches across genre exercises, keeping the tempo up and sounding at ease within trap, reggaeton, Mexican and electro-pop compositions.

Katy Perry, “Lifetimes” 

Katy Perry teased “Lifetimes” as a new single aimed at listeners who “want to rave,” and indeed, the follow-up to “Woman’s World” contains a more club-ready thump and outsized hook — but “Lifetimes” also marks the return of Perry’s emotional intensity, with her passion and undying devotion now directed at her daughter, Daisy.

Asake, Lungu Boy

Nigerian superstar Asake has put in quick work to become one of the biggest Afrobeats artists in the world, and Lungu Boy, his third album in three years, is designed to keep his momentum intact: the Travis Scott team-up “Active” is a deserving mainstream shot that will get plenty of party spins, but the quieter moments on songs like “My Heart” and the Wizkid collaboration “MMS” make for a more well-rounded project.

Ravyn Lenae, Bird’s Eye 

After grabbing hold of R&B diehards on 2022 debut HYPNOS, Ravyn Lenae has honed her approach on Bird’s Eye, which features Childish Gambino and Ty Dolla $ign but is defined by the airiness of Lenae’s melodies — from the excellent opener “Genius” onward, she sounds like a sorceress, conjuring hooks out of the atmosphere around her.

NIKI, Buzz 

88rising breakout NIKI has earned a large following with subtly drawn pop songs that swell up in front of sprawling festival crowds; Buzz, her latest full-length, tweaks her atmospheric approach and drills down on its personal touches, revealing more from the rising star even on instances in which her voice is distorted or evaporating.

Beabadoobee, This is How Tomorrow Moves 

Light years removed from her breakthrough thanks to Powfu’s “Death Bed (Coffee For Your Head),” Beabadoobee continues carving out a singular alt-rock path on third album This is How Tomorrow Moves, with Rick Rubin helming the new full-length and helping streamline the guitar chug and wistful hooks on songs like “California” and “Beaches.”

Oso Oso, Life Till Bones 

Whether he’s working in the emo, indie-rock or pop worlds, Jade Lilitri remains a towering songwriting force — and Life Till Bones, his latest Oso Oso project, may be his finest moment to date, an accessible update to the aesthetic that made 2019’s Basking in the Glow so essential while also reflecting on personal tragedy and the strength that can unexpectedly result from such sorrow.

Editor’s Pick: Amos Lee, Transmissions 

After settling into his skin on 2022’s Dreamland, Amos Lee continues operating in a winning mode — with even more introspection — on Transmissions, a collection of gentle, jazzy Americana-pop amalgamations that include some of Lee’s strongest songwriting to date, particularly the poignant self-examination of “Beautiful Day” and “Carry You On,” a lump-in-throat tribute to a fallen friend.