Florentino Primera, of the iconic Venezuelan brother duo Servando y Florentino, has signed a global publishing and neighboring rights deal with peermusic Publishing and peermusic Neighboring Rights, Billboard has learned.
The agreement comes on the heels of Primera — who started his career alongside his brother in the 90s kids salsa group Salserín — appearing onstage at the Monumental Simón Bolívar de La Rinconada Stadium with Karol G on March 22. The Colombian star brought out the siblings as surprise guests during her stadium show in Caracas, Venezuela where they performed “De Sol a Sol.” Primera is also working on his upcoming new album.
“Writing songs has become one of the most fulfilling things in my life,” Primera said in a statement. “To be able to do it in company of some of the biggest names in salsa music, with some of the greatest to ever do it, is a dream come true. I’m honored to officially become a part of their family.”
After branching out from Salserín, the brothers formed the duo that achieved six entries on Hot Latin Songs, including their No. 1 hit “Una Fan Enamorada” in 1998, part of their debut album Los Primera.
After a successful run in the 90s, the duo had a comeback in 2021 with two streaming concerts that marked their return to music. That year, they also released “Los Cachos” with Guaynaa. Meanwhile, Florentino also has songwriting credits in Marc Anthony’s “El Que Te Amaba,” part of his Grammy-winning album Pa’lla Voy.
“We are thrilled to welcome Florentino to the peermusic family and to represent his works as part of the iconic duo Servando y Florentino including the new music that is to come, as well as a performer on part of the peermusic Neighboring Rights family,” said Julio Bagué, vice president Latin division east coast and Puerto Rico at peermusic. “We are so impressed with his trajectory as both a songwriter and performer, and his commitment to the Latin music genre. Everyone at peermusic is beyond honored that he has chosen us to represent him.”
Matthew Limones and Nicolás González, who co-founded Prediction Enterprises, a rights management and business development firm with, negotiate the terms of the deal.
“This is exactly what I envisioned for a star client of ours. To find a home that we know understands his trajectory and can help guide him into the next chapter of his iconic career,” Limones, chief executive officer at Prediction Enterprises, noted. González, chief operations officer, added, “We are so happy for Florentino and his future success at Peer. We know he will continue to make an impact in the genre with a great team.”
