Fadia Kader has joined Troy Carter and Suzy Ryoo‘s Venice Music as executive vp and GM, the company announced Wednesday (Mar. 1).

“The team at Venice Music and I share a passion for changing the perception of what it takes to be successful as a DIY artist,” Kader said in a statement. “I’m excited to partner with Troy, Suzy and the team as we continue the dedicated work of educating, empowering and elevating the independent artist experience.”

Kader previously held the position of global head of strategic partnerships at Clubhouse. Before that, she was part of Instagram’s music partnerships team, and she has also worked at Twitter and Def Jam Records. She was named to Billboard‘s 40 Under 40 list in 2019.

Her new role will be wide-ranging, according to Venice Music’s announcement: “Leading teams across A&R, artist marketing, sync and community, streaming/commerce, and Web3” as well as helping to “drive the global A&R strategy, source and secure key music partnerships, and provide counsel on the products and tools [necessary] to help artists build and grow their careers.”

“Fadia has built a reputation as a trusted leader and trailblazer within the artist community,” said Venice co-founder and CEO Carter in a statement. “She’s a unique bridge between music culture and technology and will be a valuable leader within Venice.”

“We are thrilled to welcome Fadia to our team and community,” added Venice Music co-founder and president Ryoo. “Her choice to join Venice Music is a resounding vote of confidence towards artist ownership, creative freedom and the clear opportunity to make a generational impact in music.”

Carter and Ryoo founded Venice Music in 2021. “Our goal has been to help independent artists succeed on par with major label counterparts,” Carter said last year. “To sustain that success, artists need to feel educated, informed, and supported. Over the last 18 months, we’ve attracted high-quality partners and have begun to make a real impact in the independent community.”