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From wet to dry with no heat damage? Dyson is changing the hair game with the Dyson Airstrait, a two-in-one straightener that dries and straightens your hair without using heat.
How does it work? The Airstrait utilizes “precise directional airflow” to simultaneously dry, straighten and protect your hair from heat damage while cutting down on overall styling time. Airflow is accelerated through 1.5mm apertures, creating two high-velocity downward blades of air projected at a 45-degree angle to form “downward facing precision air jets” that dries hair while it straightens.
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“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener,” James Dyson, Dyson’s founder and CEO, said in a news release. “The expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with not hot plates, and not heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
Dyson’s Airstrait flat iron retails for a splurge-worthy $499.99, but investing in healthy hair will pay off in the long run. Powered by Dyson’s Hyperdymium motor and equipped with high- and low-airflow speed settings, the Airstrait has an intuitive airflow that senses when your hair is between the two arms of the flat iron, and switches to low-air flow when it’s not.
The Airstrait automatically shifts into auto-pause after three seconds of inactivity and restarts when you pick it back up. Other features include a glass bead thermistor that regulates airflow and temperature to prevent heat damage; a high-definition LCD color display screen that shows temperature and airflow and a lock feature to keep the Airstrait closed when it’s not in use.
Available in Prussian blue/rich copper and nickel/copper colorways, Airstrait is designed for all hair types and features “Wet” and “Dry” modes that are pre-set with a special heat and airflow combination for the best styling results. Choose from 175 degrees, 230 degrees or 285 degrees Fahrenheit when the Airstrait is in “Wet” mode. When its in “Dry” mode, Airstrait lets you chose between 250 degrees and 285 degrees Fahrenheit or “boost” mode to up the ante.
The Airstrait debuted earlier this month and it’s already making a name for itself on social media. TikTok reviews for the viral hair tool have wracked up more than 34 million views.
Where can you buy the Dyson Airstrait? Like the Dyson Airwrap, the Airstrait is available at Dyson.com and major retailers such as Nordstrom, Sephora, Ulta Beauty, Best Buy and Neiman Marcus.
If you’re shopping for Memorial Day sales, Dyson is currently offering discounts and free gifts with purchase on many of its popular products including the Airwrap, Supersonic Hairdryer and Dyson Corrale Hair Straightener, in edition to sales on air purifiers and cordless vacuums.
Shop the Dyson Airstrait below.
Dyson Airstrait
https://www.billboard.com/shop/dysons-airstrait-where-to-buy-1235328753/
