Clarence Avant, whose decades of trailblazing work as an artist manager, mentor, executive and record label owner earned him the title of “Godfather of Black Music,” died Sunday at his home in Los Angeles. He was 92.
“Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come,” his family said in a statement. “The joy of his legacy eases the sorrow of our loss.”
As a New York-based manager early on in his career, the Greensboro, North Carolina native worked with Sarah Vaughan, Freddie Hubbard, Little Willie John, Jimmy Smith and producer Creed Taylor, among others. He went on to broker the sale of Stax Records in the 1960s and notably discovered and signed “Ain’t No Sunshine” singer Bill Withers. In the ’70s, Avant founded KAGB-FM (Avant Garde Broadcasting), one of the first Black-owned radio stations in the U.S.
He also launched two record companies, Sussex and Tabu, cultivating rosters that included Withers, Dennis Coffey, the S.O.S. Band, Wadsworth Mansion, The Gallery and The Presidents.
Avant’s connection with the S.O.S. Band sparked a introduction to emerging songwriting/production duo Jimmy Jam & Terry Lewis. Avant played an instrumental role in the pair’s success (as well as that of another hit-making duo, Reid and Kenneth “Babyface” Edmonds). He was also the promoter of Michael Jackson’s “Bad” tour, Jackson’s first ever solo world tour.
He was named Motown chairman in 1993 and four years later became the first African-American to serve on the International Management Board for PolyGram.
His legendary friendship with Quincy Jones spanned decades, and he notably mentored such music industry luminaries as Antonio “L.A.” Reid and Sony/ATV chairman/CEO Jon Platt, among others.
“Clarance’s extraordinary contribution to music and the barriers he broke throughout his career are unrivaled,” noted fellow industry icon Clive Davis. “He was the mentor to all Black executives in the music industry for decades, providing invaluable guidance and support while always standing up for equal rights. Clarence was humane and fair and inspired love and respect from all who knew him. I personally loved him and will miss him forever.”
Avant ran his Interior Music Group and Avant Garde Music publishing companies until they were sold in 2018 to Universal Music Group.
Avant was inducted into the Rock and Roll Hall of Fame in 2021 and in 2019, was honored by the Recording Academy with the Grammy Salute to Industry Icons award. Over the decades he also received a Thurgood Marshall Lifetime Achievement Award, an NAACP Image Awards Hall Of Fame Award, a BET Honors Entrepreneur Award, and induction into the Hollywood Walk of Fame. In 2008, the Recording Academy honored Avant with its Trustees Award. In June of this year, he was feted by the Jazz Foundation of America.
Involved in the social, political and sporting arenas, his relationships range from the presidential (Bill Clinton, Barack Obama) to the entrepreneurial (Oprah Winfrey) to the boxing ring (Muhammad Ali, for whom he secured a variety special on ABC).
Avant was the subject of the Netflix documentary The Black Godfather (2019). The film chronicles Avant’s colorful, barrier-breaking career and enduring legacy through interviews with an industry who’s who. Among those paying tribute are Snoop Dogg, Sean “Diddy” Combs, hit songwriter Diane Warren, Lionel Richie, David Geffen, music/film producer Suzanne de Passe, Universal Music Group chairman/CEO Lucian Grainge, actress Cicely Tyson and Jamie Foxx.
Avant married Jacqueline Gray in 1967 and the pair moved from New York to Beverly Hills. Their daughter, Nicole Avant, is a film producer (including The Black Godfather) and former U.S. Ambassador and is married to Netflix co-CEO Ted Sarandos; Clarence and Jacqueline’s son, Alex Avant, is a talent representative for a major Los Angeles-based agency. Celebrating his dad’s 90th birthday in 2021, Alex Avant paid tribute on social media.
“Your generosity is rare and should be studied. Your ability to personally find positive solutions for thousands of people including myself when things look dark is magical,” he wrote. “I’ve been exposed to some of the most fascinating experiences life can offer as a kid. Coming from Greensboro North Carolina (Climax) who would have known that you would quietly have your hands in some of the most profound moments in entertainment, politics and sports history.”
In December of 2021, the Avant family was hit with tragedy when Jacqueline Avant was shot and killed during a attempted burglary of the couples’ Beverly Hills home. The philanthropist had been working on building a center to help children in South Los Angeles, the Jacqueline Avant Children & Family Center, which opened earlier this year.
