Universal Music Group in ‘Advanced Talks’ With Spotify for Superfan Tier
Spotify had previously revealed a not-yet-announced deluxe tier could cost $17 to $18 and offer more control and higher quality audio.
Spotify had previously revealed a not-yet-announced deluxe tier could cost $17 to $18 and offer more control and higher quality audio.
The world’s largest music company launched a “Streaming 2.0” strategy and is talking to Spotify about its premium subscription offering.
The world’s largest music company launched a “Streaming 2.0” strategy and is talking to Spotify about its premium subscription offering.
The world’s largest music company launched a “Streaming 2.0” strategy and is talking to Spotify about its premium subscription offering.
The deal is about “developing further global reach and innovative solutions for the benefit of the music industry,” says Artone CEO Jan Willem Kaasschieter.
The new direction includes new leadership for HYBE’s companies in Korea and Japan, updates to its Weverse platform and new global and tech initiatives, among others.
The industry usually thinks about superfans in terms of young pop consumers. But this ignores the value of dedication over time.
Weverse Company president Joon Choi discusses the superstar’s onboarding and what lies ahead for the influential platform as it continues expanding beyond K-pop.
With the streaming model under attack for limiting artists’ ability to cultivate fan relationships, some acts are experimenting with alternative rollout strategies.
Users can earn this all-access tier by participating in streaming events and release parties.
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