To find customer retention data points that have strong investor appeal, start studying these engagement stats from your existing customers. 4 SaaS engagement metrics that attract investors by Walter Thompson originally published on TechCrunch
The Federal Trade Commission has proposed a new “click to cancel” rule that would make it easier for consumers to cancel free trials, auto-renewals and subscriptions. The proposed rule change covers both digital and physical subscriptions, and would apply to gym memberships, streaming services, cable TV, newspapers and more. The “click to cancel” provision would…
Twitter’s paid plan Twitter Blue is now available to more than 20 new countries in Europe. These countries include Netherlands, Poland, Ireland, Belgium, Sweden, Romania, Czech Republic, Finland, Denmark, Greece, Austria, Hungary, Bulgaria, Lithuania, Slovakia, Latvia, Slovenia, Estonia, Croatia, Luxembourg, Malta, and Cyprus. This expansion makes the social network’s subscription service available in more than…
Snapchat has more than 2 million paid subscribers on its Snapchat+ program, the company said during its latest earnings report. Snap noted that the paid plan, which costs $3.99 a month, is a part of “diversifying” its revenue pipelines. The social network first launched Snapchat+ in June 2022 in countries like the US, Canada, the…
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