Your B2B leads are going to waste
Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.
-
Read more: Your B2B leads are going to waste -
EC Newsletter, EC roundup, key performance indicators, Pitch Deck Teardown, SaaS sales, Startups, Tech Industry, Venture, women’s healthTechCrunch+ roundup: SaaS sales toughlove, cybersecurity survey, ‘the new venture normal’
Read more: TechCrunch+ roundup: SaaS sales toughlove, cybersecurity survey, ‘the new venture normal’My high school football team won a few state championships, but sportswriters never asked how much ground we lost to penalties. TechCrunch+ roundup: SaaS sales toughlove, cybersecurity survey, ‘the new venture normal’ by Walter Thompson originally published on TechCrunch
-
How to approach customer discovery as an early-stage startup (and beyond)
Read more: How to approach customer discovery as an early-stage startup (and beyond)Whether you’re pursuing customer number five, 50 or 500, the process of determining if there’s a fit remains largely the same. How to approach customer discovery as an early-stage startup (and beyond) by Walter Thompson originally published on TechCrunch
-
Column, EC Column, EC Enterprise Applications, product-led growth, SaaS sales, Startups, Tech Industry, Venture
Have enterprise buyers finally soured on ‘bottoms-up’ tech sales?
Read more: Have enterprise buyers finally soured on ‘bottoms-up’ tech sales?Today’s PLG needs to inform both the product and sales teams so they can work smoothly together and clinch the next deal. Have enterprise buyers finally soured on ‘bottoms-up’ tech sales? by Walter Thompson originally published on TechCrunch
