Blueshift, a San Francisco-based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital. Co-founder and CEO Vijay Chittoor said t…
Most consumers interact with ecommerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according to Gartner, brands risk losing 38% of customers due to poor …
Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total raised to $9.3 million, the new cash will support produc…
Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation from Grupo Carso, General Atlantic, Celesta Capital…
Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, Epstein — who observed while at Google that this type of infrastructure tended to be expensive and complicated — set out to build what he describes as an affordable,…
As one of the well-known data and cloud martech companies in Africa, Terragon, via several products, gives its clients (primarily telecommunications and financial services companies) data on the continent’s growing consumer markets. Adrenaline, its main product, is a telco-data monetization solution that lets telcos diversify their income and marketers access specialized audiences who are otherwise…
Soci (pronounced “soh-shee”), a marketing automation platform with customers including Ace Hardware, Jersey Mike’s, Pet Supplies Plus and Ford, today announced that it raised $120 million in a financing round led by JMI Equity with participation from Vertical Venture Partners, Blossom Street Ventures and Renew Group Private Limited. Co-founder and CEO Afif Khoury says that…
Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund. The new capital brings Breef’s total…
Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. With a week of funding left, Allred and Ballance pivoted, repackaging their tech to work in Gmail in…
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