Kenyan B2B e-commerce company MarketForce is winding down its B2B e-commerce business that served informal merchants (mom-and-pop stores) after a turbulent two-year period that saw it scale down operations severely. The shutdown of the B2B e-commerce a…
Last year presented a tough period for African tech startups. Venture capital was hard to bag (as predicted earlier), bridge and down rounds became the norm, and news of fire sales, layoffs and startup closures reverberated across the continent. With t…
MarketForce, a Kenyan B2B e-commerce platform, had the ambitious plan of growing the number of informal merchants sourcing FMCGs from its platform by over a million by end of 2022, laying the ground for it to reach millions more in the years to come. The startup’s co-founder and CEO, Tesh Mbaabu, made these plans known…
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