Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that means: It’s an absolute embarrassment. The vast major…
To survive, web3 startups must expand their buyer base to brand-new markets that showcase a greater willingness to spend, invest and innovate. © 2023 TechCrunch. All rights reserved. For personal use only.
The number of founders using their go-to-market slide to describe a marketing strategy is downright problematic. © 2023 TechCrunch. All rights reserved. For personal use only.
The basis of the co-sell GTM strategy is built on understanding the problem and debunking the most common myths of the partner experience. © 2023 TechCrunch. All rights reserved. For personal use only.
Implementing a new SaaS product into a company often requires a shift in workflows and behaviors, and such change can be met with resistance. © 2023 TechCrunch. All rights reserved. For personal use only.
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