How YouTube Strategy Firm Ten2 Media Found Big Success for Artists by Looking Beyond TikTok
Co-founders George Karalexis and Donna Budica have spearheaded successful campaigns on the “underserviced” platform for Brent Faiyaz, Benson Boone and more.
Co-founders George Karalexis and Donna Budica have spearheaded successful campaigns on the “underserviced” platform for Brent Faiyaz, Benson Boone and more.
The agents discuss country’s surging popularity, Christian music’s big growth and the legacy of Toby Keith: “[He] was fearlessly unapologetic.”
“We don’t like to refer to ourselves as a management company anymore. We’re a music company,” says partner Jonathan Eshak.
“We don’t like to refer to ourselves as a management company anymore. We’re a music company,” says partner Jonathan Eshak.
“We don’t like to refer to ourselves as a management company anymore. We’re a music company,” says partner Jonathan Eshak.
“We don’t like to refer to ourselves as a management company anymore. We’re a music company,” says partner Jonathan Eshak.
“We don’t like to refer to ourselves as a management company anymore. We’re a music company,” says partner Jonathan Eshak.
The organization’s president/CEO remains focused on holding the business to account while forging ahead with legislative policy and pipeline programs for Black youth.
“I never want to feel like an artist is on a treadmill. I always want them to feel like they’re moving forward from A to C, C to E.”
“I want Def Jam to be the destination for the next generation of global Black music,” the longtime A&R exec says as he leads the iconic company into its 40th year.
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