Rihanna’s Savage X Fenty and a newer startup, FIT:MATCH, team up to sell better-fitting lingerie
Shoppers at Rihanna’s lingerie brand Savage X Fenty may soon find it easier than ever to find products that fit their measurements. Last year, the brand made an investment in a four-year-old, Miami-based startup called FIT:MATCH; now, Savage X Fenty is employing FIT:MATCH’s tech in a growing number of its retail stores, starting with a…