The star presented the honor at the Latin Music Power Players 2024 event during Billboard Latin Music Week.
Billboard’s 2024 Women in Music Executive of the Year built on deep industry experience to redirect the label group’s fortunes — including winning the bidding war for Ice Spice.
Billboard’s Latin executive of the year has wide-ranging experience across the music industry, helping him to build a multipronged business that now goes way beyond concerts.
The executive’s day-one management client had a groundbreaking 2022. But as Assad expands his empire, his loyalty, hustle and foresight continue to pay dividends well beyond one star’s wins.
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