“‘Beautifully Broken’ is a reflection on his experiences with mental health and addiction, and the idea that winning comes from losing,” says BMG/BBR’s Katie Kerkhover.
“The information and technology we have now vs. 15 years ago is staggering and allows us to be more strategic than ever,” says RCA’s Gary Gorman.
“We treated it like an album rollout, not just as a single,” says Interscope’s Adrian Amodeo.
“The performance has opened a lot of doors already and we’re still seeing the impact in real time,” says the band’s manager Matt Sadie.
“It’s always critical, but especially so given the nature of this particular album, to get the chronology right for each moment,” says Interscope Geffen A&M’s Jason Sangerman.
With a number of midyear achievements, Warner Records executive vp of promotion and commerce Mike Chester is Executive of the Week.
“Artists don’t need to be put in boxes — whether it be by race, genre or eras. Good music is good music and the listeners largely get to dictate the charts,” says EMPIRE COO Nima Etminan.
“The music Sabrina makes is perfectly reflective of who she is as a person, and all the quirks and character are what give her such a strong musical identity,” says Island A&R Jackie Winkler.
“We fully embraced her vision, her plan, her ideas and helped her bring BRAT to life,” says Atlantic Records vp of marketing Marisa Aron.
“Every decision we made was around ‘thinking like a fan,’” says Elektra’s Thom Skarzynski. “Any mindset different from that was unacceptable as we rolled this out.”
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