Incorporating predictive LTV helps make more informed, data-driven decisions and improves campaign results. Using predictive LTV to juice up marketing campaigns by Walter Thompson originally published on TechCrunch
The narrative today sounds gloomy because it is so. But for opportunistic companies, there’s a silver lining: Now is a great time to go on offense. 5 tactics for managing paid customer acquisition during a downturn by Ram Iyer originally published on TechCrunch
A solid growth marketing team will be instrumental in driving your next phase of growth, so it’s worth putting some thought into building it. Building a growth marketing team the right way by Ram Iyer originally published on TechCrunch
Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary. For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing by Haje Jan Kamps originally published on TechCrunch
If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers. 4 video content tips for your startup’s growth marketing by Ram Iyer originally published on TechCrunch
Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong. Teach yourself growth marketing: Which metrics really matter? by Ram Iyer originally published on TechCrunch
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